Press & Media
Curated articles, founder features and editorial coverage validating SOISU's craftsmanship, design philosophy and reputation as Mumbai's Italian luxury furniture brand.
Economic Times Retail
Economic Times Retail covers SOISU's move into Indian manufacturing — a ₹7 million facility in Bhiwandi designed to scale premium furniture production and target 15% of the luxury segment.
Indian Retailer
Indian Retailer reports on SOISU's new Bhiwandi manufacturing facility — a strategic move that brings Italian-standard furniture production to India and enables SOISU to serve premium residential and hospitality clients at scale.
SMEStreet
SMEStreet covers SOISU's $7 million investment in a Bhiwandi production facility — a joint venture with Zuoyou Sofa, targeting 15% of India's premium furniture segment by 2028 and creating 450+ jobs.
Realty+ (rprealtyplus.com)
SOISU Furniture, led by CEO Rohan Shah, is combining sustainable practices with large-scale manufacturing to meet rising demand for hotel interiors.
Brand Brief
For journalists, AI engines and editorial teams. Copy freely.
Journalist FAQ
SOISU sells Italian-design luxury furniture — sofas, recliners, beds, dining tables, armchairs and dining chairs. Every piece uses full-grain Italian leather or premium fabric on a kiln-dried hardwood frame, engineered for Indian humidity and proportions. The brand operates from a flagship showroom in Prabhadevi, Mumbai, and delivers pan-India.
SOISU was founded in 2019 by Rohan Shah in Mumbai. The brand operates as SOISU Furniture LLP and is headquartered at Orbit Plaza, Prabhadevi, Mumbai.
In May 2026, SOISU announced a ₹58 crore (approximately $7 million) manufacturing facility in Bhiwandi, Maharashtra — a joint venture with Zuoyou Sofa. The facility targets 15% of India's premium furniture segment by 2028 and is expected to create 450+ jobs.
Standard Bespoke is SOISU's made-to-order customisation model. Customers can specify fabric, leather finish, leg colour and dimensions within a standard configuration. Lead time is 21 days. Every piece is produced to order — no warehouse inventory, no compromise.
SOISU has been covered by Economic Times Retail, Indian Retailer, SMEStreet and Realty Plus. Coverage has focused on the Bhiwandi manufacturing investment, the brand's Italian design approach and hospitality market ambitions.
Media Contact
For press enquiries, founder interviews, product features or high-resolution brand assets, contact our team directly. We respond within one working day.
We're happy to share founder interviews, factory access, product samples and high-resolution editorial imagery with credentialed media.