Import Agents Are Exploiting the Gap. Here's the Truth. The Furniture QCO 2025 makes BIS certification mandatory from February 2026. What nobody is telling you is how grey-market agents are using regulatory confusion to extract money from Indian buyers — and what you can do about it. A regulation designed to protect Indian consumers from substandard imported furniture has created a new opportunity for the very middlemen it was meant to displace. Understanding what BIS actually requires — and...

Customisation promises everything. It often delivers uncertainty, delay, and compromise. There is a better way. The furniture industry has convinced buyers that customisation is the ultimate luxury — that having something made exactly to your specifications is the pinnacle of personal service. At SOISU, we hold a different view. And it is not a compromise position. When a customer in Mumbai or Delhi asks a furniture brand for full customisation — a different leg height, a unique arm profile,...

Most recliner purchases in India are made on two criteria: size and price. Both are the wrong place to start. A recliner is the most mechanically complex piece of furniture in your home — and mechanism quality is what separates a purchase you will regret from one you will keep for twenty years. India's recliner market has grown dramatically in the last five years. The combination of work-from-home culture, larger apartment footprints in new developments, and rising HNI demand for functional...