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Import Agents Are Exploiting the Gap. Here's the Truth. The Furniture QCO 2025 makes BIS certification mandatory from February 2026. What nobody is telling you is how grey-market agents are using regulatory confusion to extract money from Indian buyers — and what you can do about it. A regulation designed to protect Indian consumers from substandard imported furniture has created a new opportunity for the very middlemen it was meant to displace. Understanding what BIS actuall

Customisation promises everything. It often delivers uncertainty, delay, and compromise. There is a better way. The furniture industry has convinced buyers that customisation is the ultimate luxury — that having something made exactly to your specifications is the pinnacle of personal service. At SOISU, we hold a different view. And it is not a compromise position. When a customer in Mumbai or Delhi asks a furniture brand for full customisation — a different leg height, a uni

Most recliner purchases in India are made on two criteria: size and price. Both are the wrong place to start. A recliner is the most mechanically complex piece of furniture in your home — and mechanism quality is what separates a purchase you will regret from one you will keep for twenty years. India's recliner market has grown dramatically in the last five years. The combination of work-from-home culture, larger apartment footprints in new developments, and rising HNI demand

'Italian design' is one of the most overused phrases in the global furniture industry. It is printed on brochures from brands that have never worked with an Italian designer, applied to furniture manufactured in factories that have no connection to Italian craft traditions. SOISU uses the term deliberately, and it is worth explaining what we mean. When we say Italian design discipline, we are not describing where a sofa was made. We are not making a claim about the origin of

Every material SOISU offers is a first choice — for the right home, the right values, the right life. In most luxury furniture showrooms, you will be steered toward leather. The assumption is that leather is the pinnacle — and everything else is a step down. SOISU's position is fundamentally different, and it is worth stating plainly. There is no hierarchy of materials at SOISU. Premium performance fabric is not a budget alternative to leather. Luxury artificial leather is no

A South Mumbai apartment is not a Milanese loft. The proportions are different, the climate is different, the way the space is used is different. Choosing a sofa that ignores these realities is expensive. Mumbai is arguably the most demanding city in India for furniture decisions. The combination of compact floor plans, high humidity, sea-salt air in coastal locations, and a culture of generous entertaining means that what works in a Delhi NCR farmhouse or a Bangalore villa d

Why Fabric Beats Leatherfor Indian Homes Every major luxury furniture brand in the world was designed for European climates. India's reality — 85% monsoon humidity in Mumbai, 48°C Delhi summers, sea salt air in coastal apartments — was never part of their brief. Premium performance fabric was. For decades, the luxury furniture conversation in India defaulted to leather. Italian leather, top-grain leather, full-grain leather. The assumption was that leather equalled prestige,