The High-Rise Premium Apartment Context
Gurgaon's luxury residential stock is dominated by high-rise towers with floor plates of 2,000–5,000 sq ft. These apartments have large living rooms (400–700 sq ft) that support full sectionals and statement sofas. The design aesthetic in premium Gurgaon apartments tends toward contemporary international — Italian furniture brands, clean lines, and a preference for leather or technical fabric over traditional Indian upholstery choices. SOISU's product range has strong natural alignment with this market.